Amazon's Jeff Bezos once shared a concept that has enabled them to stay ahead of the curve and become the retail/tech giant they are today.
Focus on the things that don't change.
No matter where you are or what market you’re in, there's three things you can always rely on:
- Humans are lazy.
- Humans are impatient.
- Humans like nice things.
If you can make the experience of your product easier, faster, or more beautiful, you'll get people’s attention.