Amazon's Jeff Bezos once shared a concept that has enabled them to stay ahead of the curve and become the retail/tech giant they are today.

Focus on the things that don't change.

No matter where you are or what market you’re in, there's three things you can always rely on:

  1. Humans are lazy.
  2. Humans are impatient.
  3. Humans like nice things.

If you can make the experience of your product easier, faster, or more beautiful, you'll get people’s attention.